AI Video

AI Avatar Video Creation

Once an organized, consolidated platform of information has been implemented along with an effective means of disseminating that information, it's time to consider the quality and effectiveness of content being shared.

AI videos generated from text using an AI avatar spokesperson should be high on that list. Research shows that information shared by video results in significantly increased engagement and information retention. An AI avatar spokesperson provides a valid alternative to low-attendance in-person meetings! The applications for this within campus communications, and the education sector in general, are endless!

But first, WHY has video become so important?

The first 3m 52s of the Synthesia video explains this well.

Computer monitor used to superimpose You Tube video on top

Quick and easy editing means this is an efficient solution for producing repeated messaging (annually, per semester...)

Accessibility features such as closed captioning, language translation

Personalized approach through the use of a digital twin

Opportunity to reinforce a brand throughout, with a built-in brand toolkit

AI Avatar Video Ideas for Campus Communications

Some of these AI avatar videos may be embedded on the campus website, within a newsletter, or perhaps hosted on the campus You Tube page. Some may be sent directly to new families, potential new staff members or new hires, and some may be posted on social media. Some may even be used over a combination of these communications channels. The more a library of videos grows, the easier it becomes to make quick updates the next time something is needed.

[Note that language translation in these videos was generated by AI, and has NOT been verified by a native speaker. This is intentional, in order to demonstrate the quality of AI video auto-translation/amount of potential editing required].

School overview (aimed at potential new families/staff)
Virtual school tour (deeper look at campus facilities)
Enrollment workflow
- *In-person school tour confirmation
- *School tour follow up
- *Registration instructions
Summer review of school handbook/policies
Staff onboarding welcome
Start of school family welcome
Open House intros
*Student Services overview (Counseling, Grade level office...)
Program presentations (electives selection promos)
College & Career/Counselor presentations
*Short 9-weekly video messages from Principal/APs etc

Watch Now

*Enrollment Workflow Example

Why it works

A) Tour Booking Confirmation

Illustration of arrow to show workflow of AI videos

Watch Now

B) Post Tour Thank You

Watch Now

C) Registration Process

Watch Now

Relevant

Mobile friendly, short video is relevant to families of today and also helps improve information retention

Satisfaction

Families feel informed and prepared ahead of time - they know where to go, what to bring, and what the next steps are

Accessible to all - option to generate translated versions, closed captioning, transcripts

Series of videos becomes a recognizable, reliable format that families can trust

Innovative

Elevates the user experience. Upbeat music [and visual reminders if using original video/images or personal avatars] help reinforce positive memories of the experience

Informed

Opportunity to collect data on student interest areas - may help predict trends ahead of staffing planning

Providing a safe feedback loop aides continuous improvement

Belonging and Loyalty

Opportunity to start telling your story, build your brand and work on earning family loyalty and trust

Personalized messaging builds a connection families will remember

Reinforces social media and other methods of feeling connected to the school

Invite to an event makes the family feel valued, and provides another experiential marketing opportunity

Contributes towards increased family engagement levels, which is shown to positively impact student behavior and performance

Productivity

Minimal editing time required to personalize with family last name makes this an efficient solution

Pre-created videos ensures both defined processes for staff to easily follow, as well as consistent and streamlined messaging