Communications Strategy
Communications Strategy Buzz Words
Experts in the school communications field reinforce the same trends, concepts and messaging time and time again, as summarized by these buzz words. Before considering what these all mean and how to implement such concepts, reading 'Reviewing a Communications Strategy', and watching the role play videos is highly recommended. Learn the theory behind reasons why implementing a solid Communications Strategy is essential, to truly understand the longer term value these services can bring.
[Note that language translation in these videos was generated by AI, and has NOT been verified by a native speaker. This is intentional, in order to demonstrate the quality of AI video auto-translation/amount of potential editing required].
Strategy Role Play - Part 1
Strategy Role Play - Part 2
PARENTAL EXPECTATIONS OF TODAY: * Authenticity * Convience 24/7 * Digital * Flexibilty * Immersive Experiences * Interactive Experiences * Livestreams * Mobile friendly/app * Multi-channel/platform * Paperless * Personalization * Pictures * Reminders * Schedules * Social Media * Translations * Video *
POTENTIAL AREAS OF IMPROVEMENT: * Accessibility * AI * Automation * Brand Identity * Communications Strategy * Digital Transformation * Processes * Storytelling * Systems * User experiences * Value-add * Workflows *
CONCEPTS TO IMPLEMENT: * Centralize * Collaborate * Consolidate * Control the narrative * Co-ordinate * Cultural change * Cut out the noise * Data Integration Analysis * Innovation * Integrated tech solutions * Intentional communications * One-source info * Safe continuous feedback loops * Strategic decisions * Streamline * Sustainability *
IMPACTS: * Accountabilty * Adaptabilty * Brand advocates * Clarity * Collective authorship * Consistency * Effectiveness * Efficiencies * Info accuracy * Marketability * Productivity * Relevancy * Reliability *Transparency * Visbility * Belonging * Human connections * Engagement * Improved student behaviors & performance * Involvement * Interactions * Loyalty * Reduced info overload/tune-out * Retain talent * Trust *
Data Collection
Working collaboratively, prompts will be provided in order to determine how and what data can be obtained, to help define the overall Campus Communications Strategy, make data-driven implementation decisions, and harness measurable outcomes.
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Issue before and after surveys on status of campus communications​​​​​ - staff, students and families respond better to change if they feel involved in the process
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Consolidate and analyze campus communications engagement data. Use the data to identify, align, and prioritize localized areas of need.
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To ensure continuous improvement, perform spot polls or host a round table to obtain user feedback - check communications are on track
Supporting Guidelines
Working collaboratively, prompts will be provided to aid in the creation of campus-specific supporting guidelines.​ Cut out the noise, by providing greater clarity and consistency
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Communications Guidelines
The high level 'who', 'what', 'when', 'where', 'why' of your campus communications
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Social Media Guidelines​
Set out expectations to ensure a positive social presence
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Brand Identity Guidelines & Digital Content Best Practice
Ensure high quality creative content for your communications channels​
Communications Strategy Visibility
​Consider including a campus/program communications one stop shop on your website, and communicate the results of any surveys for full transparency.
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​The same goes for guidelines and best practice. Every interaction, every digital & in-person experience, every document, every event..... they're all impressionable moments; opportunities to define your brand (how your school/program makes others feel). Providing visibility in communications, social media and brand identity best practice greatly assists in building a team of confident brand advocates, which is essential for overall longer term success.​​​
