Digital Transformation
Defining Digital Transformation
Before considering digital transformation services, reading 'Defining Digital Transformation' is highly recommended. Learn more about what Digital Transformation is, evaluate where your campus is on the roadmap, understand the benefits that can be realized and generate ideas for opportunity areas of improvement​. It is difficult to specify a list of services offered when it comes to Digital Transformation - for the most-part, this could be very campus specific. Here are a few areas of consideration;
Digitization and Digital Asset Organization
Assuming all documentation is already digitized (assistance can be provided if needed), a great next step is to assess the state of information storage. By collaborating with the Technologist, a plan will be developed for organizing current individual and shared documentation, archiving redundant information, and communicating the new setup to campus staff.
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Though more sophisticated solutions exist at a cost, a well structured information storage system lends itself to a starting point for centralized approved digital assets (photos, videos, audio etc), for use in all communications channels.
System Walk Through and Review
After identifying pain points, it is often beneficial to have a neutral party experience the wider system/process for themselves, gain a deeper insight by speaking to others involved along the way and provide feedback in terms of improvement suggestions.​​
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Perhaps it's time to reassess in-person events (experiential marketing opportunities), or maybe review communications aspects of certain processes such as registration, orientation and electives selection? The key to finding digital transformation solutions is to think like your audience. ​​​​​​
​Assume you know nothing;
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​​How well are you delivering your message?
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How clear are your instructions?
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Can your audience access answers to common questions?
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How well integrated are steps in the entire process - are there information silos - could anything be streamlined?
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Are the steps as efficient as they could be?
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Are you automating tasks where there’s little to no value-add of doing it any other way?
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Are there newer technologies that should be incorporated with your process?
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How smooth is the end to end process?
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Are communications/digital assets stored logically to enable an efficient solution next time around?
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Are lessons learned documented? Is the process adjusted along the way?
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Whether analyzing a digital or in-person experience, does everything align with your overall marketing/branding strategy?​​​​​​
Will the end user leave with the feeling you want them to leave with?
That feeling? ..... It’s the impression they remember, walk away with and talk about to others …..​​ it's your brand ....